The power of Google is like no other on the internet. Grow Your Business with Google My Business Cover Photos. It lesser known features have hung impacts on the everyday life of small businesses and they can be mastered to your advantage. Utilizing the small things will give you big impacts
One of those little things is Google My Business Listing Photos. Be adding your own pictures you can add traffic to your business for free. Here are the top 6 tips to use to take advantage of your GMB photo space:
1. Use high quality photos that represent your business
You can use a photo of an employee, or product if you are in the retail industry for example.
Tip: Keep it simple yet fun, as your business grow to keep updating the pictures you use for social media. It might take some time but trust me on this one!
Do not include logos or images of people in cover photos as they count against the total number of characters allowed within a photo.
2. Don’t use stock photos
Tips for Google My Business Photos – Don’t use stock photos. You want to grow your business and reach more customers so don’t just show the same old image of a person on social media all day. Use high quality images that represent your company, like an employee or product! Putting these pictures in Cover Photo, Profile Picture (optional), and Shared Images is also important.
3. Crop your photos to perform well on mobile and desktop
Crop your photos to perform well on mobile and desktop. Make sure that images are at least 1080×680 pixels or larger, as this is the resolution needed to be visible in search results.
4. Add photos routinely
A photo is worth a thousand words, and the more you post quality images, the easier it will be to grow your business! Set aside 15 minutes every Friday afternoon to take new pictures
Tip: Grow your business by posting high-quality images that represent your company on social media.
5. Optimize your photos for SEO
Optimize your photos for SEO. You don’t have to be an expert photographer or graphic designer to get the most out of your photos.
Don’t just take a picture of the product with no text or other information on it and add some tags and comments to make sure that people can find you when they search online.
6. Set your preferred images as the default
Your Cover Photo is the only photo that most of your audience will ever see. Set your preferred images as the default so that they’re featured.
Put Your Best Photo-Foot Forward on Google My Business
The #1 trait of great marketing is authenticity. And the best way to grow your business is through photos. Did you know that a photo is worth 1000 words?
I can’t tell you how many posts I saw on social media with people complaining about their experience at restaurants and stores because they only had one bad picture.
How does this apply to Google My Business Photos?
Remember, customers are looking for genuine experiences when deciding where to spend their money! That means posting pictures of happy employees, satisfied customers or positive customer reviews will go a long way in making sure potential buyers trust what they see before committing.
Posting new images regularly (once every two weeks) also helps search engines rank high quality content higher – which then leads more traffic and eventually sales!
The power of Google My Business is undeniable. With a little creativity and experimentation, you can increase your chances of being found by potential customers exponentially.
By utilizing the 6 tips we’ve shared, you should be able to improve both customer retention rates as well as grow your business with Google My Business Cover Photos!
Do any of these techniques sound familiar? If so, let us know how it went for you in the comments below. Have you tried growing your business without expensive advertising yet?